Twitter Pushes Video for Newly Expanded Mobile Ad Network

Twitter is taking a page from Facebook’s playbook by opening its mobile ad network to a larger group of marketers. Whereas Twitter’s service was formerly restricted to a small group of clients that could buy ad campaigns running on its own service and third party apps in its MoPub mobile advertising exchange, now all advertisers with dedicated Twitter account managers can widen their campaigns beyond Twitter. Newly renamed “Twitter Audience Platform,” the product will also feature more video ads. Continue reading Twitter Pushes Video for Newly Expanded Mobile Ad Network

Instagram’s New API Could Spark Major Change in Digital Ads

Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads

Nvidia Debuts GeForce Experience Feature for Game Sharing

As part of a beta release of GeForce Experience, Nvidia is introducing GameStream co-op, which allows two gamers to play with a single copy by one streaming the game to another PC. The co-op feature, which resembles Sony’s Share Play feature on PlayStation 4, allows for three different modes of play. It is based on the same technology found in Nvidia’s GameStream service, which lets users stream a game from their PC, over a local network, to another device, such as a Shield tablet. Continue reading Nvidia Debuts GeForce Experience Feature for Game Sharing

Advertisers Face an Increase in Ad-Blocking, Search for Fixes

The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes

Google Details Network Challenges, Seeks Academic Feedback

In an unprecedented move, Google revealed the details of how it developed and improved software-defined networking (SDN). In a paper presented at the ACM SIGCOMM 2015 conference in London, Google described the steps taken over a ten-year period, moving from third party vendor switches in 2004 to, a year later, building its own hardware and shuttling data among servers in its own data centers. The company is describing its network in part to share its experiences and seek assistance from the academic community. Continue reading Google Details Network Challenges, Seeks Academic Feedback

Showgoers: Chrome Plugin Powers Shared Viewing for Netflix

For those who want a more social TV viewing experience, Showgoers is a new and interesting solution. The Chrome extension enables far-flung friends to watch the same movie or TV show featured on Netflix and play, pause or seek specific segments, simultaneously. Not surprisingly, the idea was born out of a long-distance relationship; the developer created Showgoers to create another experience that the couple could share. Although Showgoers can’t get around geographical blocking, it is simple to set up — and free. Continue reading Showgoers: Chrome Plugin Powers Shared Viewing for Netflix

CableNet Explores VR, Additional Content Could Drive Adoption

Hollywood director Randal Kleiser (“The Blue Lagoon,” “Grease”) just debuted “Defrost,” a four-minute narrative virtual reality film that he hopes is the first in a series of VR films. That’s exactly what the 50 cablecasters that comprise the membership of CableLabs hope for. The industry’s non-profit R&D facility, CableLabs has been studying VR and suggests consumer excitement is strong, but that the lack of content could be a major stumbling block for cable companies interested in providing VR programming. Continue reading CableNet Explores VR, Additional Content Could Drive Adoption

SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

At SIGGRAPH 2015, Autodesk executives David Morin and Ben Guthrie described virtual production, its relationship with virtual reality and some newly released tools from their company to aid in the process. Virtual production began with Peter Jackson’s “Lord of the Rings,” got a bump of recognition with “Avatar,” and has been used on many films since. According to Morin and Guthrie, the process, which lets filmmakers create virtual worlds in-camera and composite CG and live action on set, is achieving momentum. Continue reading SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

SIGGRAPH: Scientists Tackle Neuroscience Obstacles to VR

Much has been written about the more obvious issues in viewing virtual reality. Top of the list is the motion sickness that some people get, a result of the mismatch between what they see and what they feel. But there’s another issue — an eye-focusing problem dubbed “vergence-accommodation conflict” — that is specific to virtual reality and is much more difficult to overcome than motion sickness. At SIGGRAPH 2015, scientists from Stanford and UC Berkeley described potential solutions. Continue reading SIGGRAPH: Scientists Tackle Neuroscience Obstacles to VR

Intel Looks to RealSense, Wearables, Creates Reality TV Show

As growth slows in the chip market, Intel is turning to a variety of other related industries to keep the revenue flowing. The company has turned to the burgeoning field of wearables, creating tiny chips and circuit board modules that can fit into the form factors and designs favored by wearable creators. It is also pushing RealSense, technologies that bring hearing and vision functionality to devices. To keep in the public eye, the company is also launching a reality TV show with Mark Burnett and Turner Broadcasting. Continue reading Intel Looks to RealSense, Wearables, Creates Reality TV Show

The Mobile Future: Operating Systems Versus Messaging Apps

Search and apps may dominate today’s landscape for mobile devices, but two different trends are already vying to dominate the future of smartphones and the Internet. One group, led by Apple and Google, sees a future in which artificial intelligence or a virtual assistant — think Siri and Google Now — integrate apps, websites and any other online “silos.” The other group plans to leverage messaging apps to incorporate as many functions as possible. China’s WeChat dominates here, but Facebook and Snapchat also fall into this group. Continue reading The Mobile Future: Operating Systems Versus Messaging Apps

Comcast to Debut Latest Streaming Video Platform, Watchable

The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable

Children’s Programming Counts on HBO, Netflix, and Amazon

When PBS talked with “Sesame Street” producers about the future of the 45-year old children’s educational TV series, the choices were few. The show had been running a production deficit for years and suffered from changes in viewing habits. If the show wanted to continue production and stay on PBS, it only had one solution: find a production partner. HBO stepped into that role, highlighting a little known fact: that companies like HBO, Netflix and Amazon all take kids’ TV seriously. Continue reading Children’s Programming Counts on HBO, Netflix, and Amazon

Twitter and Facebook Widen Streaming Video Gap with Meerkat

Real-time streaming video has been the focus of several companies in recent months, and now bigger players Twitter and Facebook seem to be decisively pulling ahead of independent player Meerkat. Or not, says Meerkat founder Ben Rubin, who disputes the measurement criteria. What we do know is that Twitter’s live video app Periscope now boasts 10 million total accounts, while Meerkat, in May, reported two million accounts. Live video is still, however, a very small percentage of all consumer video on the Internet. Continue reading Twitter and Facebook Widen Streaming Video Gap with Meerkat

Apple Delays Live TV, Lacking Licensed Content and Network

At Apple’s upcoming September 9 event, the Silicon Valley company will announce a more powerful version of its Apple TV set-top box. But what it won’t be introducing is a live TV service streamed over the Internet. Although Apple insiders are mum, those close to the project say that Apple hasn’t licensed enough content from TV networks and that talks to do so are moving slowly. Another obstacle is a sufficiently robust computer network to guarantee the content will stream properly. The company is reportedly now targeting a 2016 launch date. Continue reading Apple Delays Live TV, Lacking Licensed Content and Network

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