Content Creators Address the Transformative Potential of VR

The Stanley Kubrick of VR content has not yet been born, suggested Jaunt Studios co-head of studio Tom Vance during a CES 2018 panel. STXsurreal co-president of VR/immersive entertainment Andy Vick added that he believes we have to wait until today’s 12-year-olds get old enough to direct. “Today, we’re leaning on traditional filmmakers,” he said. “And they have to try to not think about a large screen and throw out a lot of production techniques or reshape and augment them to really craft something that makes sense for this medium.” Continue reading Content Creators Address the Transformative Potential of VR

Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Brands Face the Challenges, Promises of AR/VR Experiences

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

Top Tech Companies Bullish On a Wireless Future for AR/VR

A Digital Hollywood panel at CES 2018 comprised of top AR/VR executives from Google, Unity Technologies, THX, HP and MPC considered the pace of the technologies’ adoption and predicted the progress we’ll see in 2018. Moderator Steve Masur, a senior partner at MG+ tech law firm, noted that many are disappointed with the pace of AR/VR adoption — but he is not one of them. “I think the industry is just fine,” he said. “A few years ago we thought we’d gain mass consumer adoption, but we have to go through revolutions of adoption.” Continue reading Top Tech Companies Bullish On a Wireless Future for AR/VR

Gaming is Killer VR/AR App According to Industry Developers

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

CES Tech Trends: 5G Ushers In a New Connected Ecosystem

On Sunday, January 7, CES 2018’s hottest trends were previewed in an event open only to press. CTA senior director of research Steve Koenig and senior manager of research Lesley Rohrbaugh divided tech trends into three parts: Ingredient or B2B technologies such as 5G, AI and robotics; In the Market tech comprised of native interfaces, digital senses and realism redefined; and Emerging Tech focused on smart cities, sports innovations and digital therapeutics. The technology that will make all of it possible, they say, is 5G. Continue reading CES Tech Trends: 5G Ushers In a New Connected Ecosystem

International Tech Innovations Steal Spotlight at CES Unveiled

CES Unveiled is an extravaganza of companies from around the world enticing passersby to try out the latest in wearables, speakers, virtual reality headsets, robots and even connected shoes. The CES Innovation Award winners are highlighted at the event, and this year’s honorees introduced a variety of products, including digital imaging, embedded technologies, gaming, headphones, portable media players and accessories, computer hardware and components, home appliances, wearables, AR/VR, and smart energy. Continue reading International Tech Innovations Steal Spotlight at CES Unveiled

TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

TiVo has launched Next-Gen Platform, its new streaming service that gives consumers a unified way to access content they’ve recorded from cable providers and other streaming services such as Netflix and Amazon Prime. Altice and other operators can integrate TiVo’s technology on other devices and screens to provide “hyper-personalization, recommendations and voice-control,” says the company. TiVo first mentioned the Next-Gen Platform a year ago, and now touts it as an integration of linear, OTT, on-demand and DVR platforms. Continue reading TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

China Sets Sights on Dominating Global AI Processor Market

China, the world’s largest market for silicon chips, has tried for years to challenge the dominance of Intel and Qualcomm in producing CPUs (central processing units). Some companies there are now seizing an opportunity to become No. 1 in the production of processors specifically aimed at artificial intelligence applications, from cars and smartphones to home appliances. Although Chinese companies jumped into AI from the beginning, they still face significant competition from Apple, Google, Intel and Qualcomm among others. Continue reading China Sets Sights on Dominating Global AI Processor Market

CES 2018: Toyota Shows Off Its Prototype Self-Driving Vehicle

At CES 2018 this week, Toyota will be showcasing its prototype autonomous vehicle, Platform 3.0, which is built on a Lexus LS 600hL. The car isn’t ready for purchase yet, but it does a good job of demonstrating what the Toyota Research Institute has been up to. Toyota has integrated many if not all of the sensors into the car’s body, creating a rather sleek design that it calls “intelligent minimalism.” The rooftop panel, sensors on the side of the car and even the trunk, for example, are part of a smooth, aerodynamic design. Continue reading CES 2018: Toyota Shows Off Its Prototype Self-Driving Vehicle

Flaws in Intel Chips Could Present Security Risk for Computers

Intel confirmed a report indicating that its microprocessor chips contain two major security flaws, which makes the vast majority of world computers vulnerable to hacking. Intel is working with Advanced Micro Devices (AMD), ARM Holdings and other chipmakers and operating system providers to develop a comprehensive, industry-wide approach to combating the potential problems. The two major security flaws, dubbed Meltdown and Spectre, could let hackers access the entire memory contents of computers. Continue reading Flaws in Intel Chips Could Present Security Risk for Computers

CES: Qobuz High-Res Music Service to Launch in U.S. in 2018

In mid-2018, Qobuz, a European online music streaming and downloading service, will be available in the U.S. The company, which claims it is “the highest resolution music streaming service in the world,” offers 40-million music tracks, among them one million high-resolution tracks. The service is compatible with Mac, iOS, Android and Windows operating systems. Qobuz also produces original editorial content including album reviews, bios, introductions to discographies and exclusive photos, art and videos. The company will showcase its service at CES in Las Vegas next week. Continue reading CES: Qobuz High-Res Music Service to Launch in U.S. in 2018

Harvard Metalens Research Could Impact AR/VR Applications

Researchers at Harvard University’s John A. Paulson School of Engineering and Applied Sciences (SEAS) made a breakthrough in metalenses, flat surfaces that focus light via nanostructures. Metalenses, which would replace curved lenses, have thus far been able to focus only on a limited spectrum of light, but SEAS engineers created a metalens that can focus, in high resolution, on the entire visible spectrum of light in the same spot. Previously, that effect could only be achieved by stacking many conventional lenses. Continue reading Harvard Metalens Research Could Impact AR/VR Applications

New Tech Enabled by 5G Networks Will Be Highlighted at CES

CES attendees will see the latest in numerous technologies, but one to watch this year is 5G, the shorthand phrase for fifth-generation wireless technology. Currently, users of smartphones and connected devices get 4G connectivity, and experts expert that 5G will have a significant impact on powering tech trends, from IoT (Internet of Things) devices to smart homes and smart cities. At CES 2017, Qualcomm chief executive Steve Mollenkopf deemed 5G the “biggest thing since the introduction of electricity.” Continue reading New Tech Enabled by 5G Networks Will Be Highlighted at CES