Twitter Expands Video Ad Tools with Generous Revenue Share

Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share

Facebook Testing New Emoji in Ireland, Spain for Wide Release

Facebook just announced something fans have been wanting for a long time: in addition to the ubiquitous “like” button, fans will have other icons to express emotions. The new emoji, designed after months of research to find expressions that would work globally, include surprise, anger, love, laughter, sadness and a supportive cheer. Although many users have lobbied for a “dislike” button, Facebook declined to add one. The tests in Spain and Ireland are just the first of a round before the emoji are widely released. Continue reading Facebook Testing New Emoji in Ireland, Spain for Wide Release

With Elemental Buy, Amazon May Be Planning Pay TV Service

According to several sources, Amazon is reportedly looking into the logistics and costs of creating an online pay TV service by talking with multiple content owners about carrying their channels. These talks — with CBS and Comcast’s NBCUniversal — have been going on for several months, say the sources. Amazon already offers content via its Prime Instant Video streaming service, as well as producing its own TV content. A live service would put it in direct competition with other pay TV providers such as Comcast and AT&T. Continue reading With Elemental Buy, Amazon May Be Planning Pay TV Service

Video-Sharing Site Vimeo Bankrolls First Original Productions

Vimeo, the IAC-owned video platform, is now investing in its first original programs. Since its launch, Vimeo has served as a platform for creatives to sell or rent content directly to fans. Vimeo is now funding three projects: the second season of “The Outs,” which debuted online in 2013; a stand-up comedy special featuring Bianca Del Rio, and a short film, “Darby Forever,” from “Saturday Night Live” cast member Aidy Bryant. Vimeo says the new model is also intended to encourage other creators to post content on the site. Continue reading Video-Sharing Site Vimeo Bankrolls First Original Productions

Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events

Pandora just bought ticketing company Ticketfly, a move that furthers the company’s goal to improve relationships with the musicians whose music it plays. Ticketfly will enable artists to promote live events and sell tickets to local listeners. Pandora’s move will likely nudge other streaming music services to follow suit. The Ticketfly purchase comes on the heels of Pandora’s development of its Artist Marketing Platform, AMP, a portal for artists. Pandora currently has 80 million monthly listeners, almost all in the U.S. Continue reading Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events

Roku 4 Media Player Delivers 4K Streaming, Discovery Updates

Roku officially revealed the Roku 4, priced at $129.99, which supports 4K/Ultra HD and HDTVs, and features a new operating system, faster processor, improved Wi-Fi and more memory. Roku OS 7 improves users’ ability to discover specific content among its 3,000+ apps and channels. The company also unveiled an updated mobile app, which offers a streamlined design for Search, the Roku Feed and remote control from the smartphone. The Roku 4 joins several upgraded connected players from Amazon, Apple, Google and TiVo. Continue reading Roku 4 Media Player Delivers 4K Streaming, Discovery Updates

Facebook Intros New Second Screen Tools for Live TV Viewing

The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing

Twitter to Unveil Moments, Curated News for a Wider Audience

With Twitter co-founder Jack Dorsey now in the chief executive seat, the company is ready to unveil a new feature aimed at people who find Twitter too confusing to use. Moments imposes order out of the currently chaotic timeline, by creating narratives based on big events being discussed on Twitter. The Moments section, found next to the standard timeline, will list news events being discussed; with a click on any headline, the “moment” will open up to a full-screen selection of tweets arranged by Twitter editors. Continue reading Twitter to Unveil Moments, Curated News for a Wider Audience

Google’s Hologram Patent Opens Door for AR with Magic Leap

Google just received a patent, filed in March 2014, for using holograms in a head-mounted display such as Google Glass. In the months since the patent filing, Google has also led a $542 million funding round for Magic Leap, a Florida-based startup specializing in augmented reality, by which digital imagery is superimposed over the real world. But Google is mum on how — or if — it plans to marry the patent with its other technologies, most specifically Google Glass, and Magic Leap’s capabilities in AR. Continue reading Google’s Hologram Patent Opens Door for AR with Magic Leap

YouTube Updating its “Kids” App with Better Parental Controls

YouTube is updating its dedicated “Kids” app, first launched in February this year, in the wake of parent and consumer group complaints that its protections against inappropriate content were insufficient. YouTube Kids is divided into categories — Shows, Music, Learning, Explore — but also offers a search feature that can lead to videos outside of the curated lists. The newly updated app, which includes support for Chromecast and Apple TV as well as guest-curated playlists, is expected to be available in the next few weeks. Continue reading YouTube Updating its “Kids” App with Better Parental Controls

Rightscorp Signs Sony as Client, Continues to Combat Piracy

Rightscorp, a company that goes after people who illegally download songs, has just signed Sony/ATV Music Publishing as a client. The signing is a coup for the company, which despite having signed a few big clients, has been struggling on the verge of bankruptcy. In addition to Sony/ATV, Rightscorp also counts BMG and Warner Bros. among its clients. The company process is to scan the Internet for illegal downloads, using its proprietary algorithm to gather IP addresses, and then threaten those users with legal action. Continue reading Rightscorp Signs Sony as Client, Continues to Combat Piracy

There is Untapped Potential in Enhanced Online Video Search

We are used to very sophisticated search for text, but when it comes to online video, search tools are quite primitive. Netflix allows users to search by titles, people and genres; Hulu powers search for titles and people; and HBO Now restricts search to titles. The potential for exquisitely granular search — and potential new revenue streams — can be found in each TV show or movie’s rich metadata. But how to unlock it, and how to structure search is still open to question and experimentation. Continue reading There is Untapped Potential in Enhanced Online Video Search

Streaming Services, Artists Forge Ties Based on Data, Touring

The deep connection between streaming music services and ticket sales is becoming increasingly clear. Streaming not only introduces an artist’s music to potentially millions more listeners, but makes it easy for fans to learn about upcoming concerts. Some experts believe that in the not-so-distant future, fans will actually be able to purchase tickets to local concerts within the streaming music service. That’s good news for musicians who, although they get a small percentage of record sales, are making real money from touring. Continue reading Streaming Services, Artists Forge Ties Based on Data, Touring

Apple and GE: Future of Business is Personalized Technology

The Internet has revolutionized consumers’ lives, say Apple and General Electric, but the business world has yet to enjoy similar benefits. Both companies have stated that they see enterprise as the next frontier. Apple and GE are just starting to focus on this space but both have plans to empower enterprise with tools — with Apple focused on the mobile Internet and GE on sensors and predictive data analysis — that interact with people, track tools and mediate between people and machines. Continue reading Apple and GE: Future of Business is Personalized Technology

IMAX with Laser Debuts with “The Walk” to Positive Reviews

IMAX debuted its new IMAX with Laser digital projection system in London; Dubai; Los Angeles; Seattle; Reading, Massachusetts; and Chantilly, Virginia. The new projection system, which offers 4K resolution, Rec. 2020 color space and up to 60 fps, made use of 120 patents the company exclusively licensed from Kodak. IMAX says the contrast ratio is double that of IMAX 15/70mm film and higher than the 2500:1 contrast ratio of its Xenon lamp systems. The first movie to debut on the system is “The Walk” in 3D. Continue reading IMAX with Laser Debuts with “The Walk” to Positive Reviews

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