Facebook Unveils Metrics to Lure Traditional TV Advertisers

On the first day of Advertising Week in Manhattan, Facebook and Google both introduced new tools that will allow advertisers to plan and buy ad campaigns on their digital platforms. Facebook unveiled its offering that gives advertisers a more familiar method of buying ads, with metrics and other tools to understand their purchases. Both digital behemoths are aiming to offer advertisers an easier and more powerful path to their platforms, while they benefit by capturing more digital advertising dollars. Continue reading Facebook Unveils Metrics to Lure Traditional TV Advertisers

China and European Union to Create Working Definition for 5G

Although everyone is talking about 5G, no one has defined it — up until now. China and the European Union have agreed to create a working definition for 5G by the end of the year. If they do, their agreement could go far in forcing the issue in an environment in which others are posturing and issuing statements with little detail. Meanwhile, the International Telecommunications Union (ITU), which defined 3G and 4G, is also working on the standard but is unlikely to choose a technical standard until February 2016. Continue reading China and European Union to Create Working Definition for 5G

Twitter Tweaks TV Timelines, Expanding Pages and Availability

Twitter is now making its TV Timelines feature available to more users in an attempt to draw in more TV fans, networks and advertisers. TV Timelines, which aggregates TV-related content with a dedicated page for each TV show, is accessed via a separate interface within the Twitter app. When Twitter first debuted TV Timelines, it was only available to a select group of users and for a handful of TV shows. After several months of experimentation, Twitter has tweaked the feature, including adding shortcuts to users’ tweets. Continue reading Twitter Tweaks TV Timelines, Expanding Pages and Availability

Vevo, Pandora, Spotify: Defining Musical Tastes of Millennials

Millennials discover and listen to music differently than past generations, spending an average of 25 hours a week on streaming music services including Vevo, Pandora and Spotify. That’s one result reported by Vevo in its “Music Fan Report,” slated for release next week. Another way that millennials differ from past generations is that they generally do not consider themselves fans of any particular genre but rather are interested in finding new music, regardless of its musical category. Continue reading Vevo, Pandora, Spotify: Defining Musical Tastes of Millennials

IBM Targets Silicon Valley Startups with Planned Watson West

In 2016, IBM plans to open a West Coast headquarters for Watson, its artificial-intelligence system, in San Francisco. The company will also unveil new Watson capabilities, including speech, language understanding, image recognition and sentiment analysis, all of which are associated with AI in computing. The East Coast headquarters in downtown Manhattan was established in January 2014 as a separate business. Watson West, expected to employ several hundred people, is aimed at Silicon Valley startups. Continue reading IBM Targets Silicon Valley Startups with Planned Watson West

Netflix to Open its Own Studio, Lessen Reliance on Hollywood

Up until now, Netflix has made its “original” programming by relying on Hollywood studios. In fact, many of the biggest hits associated with Netflix Originals are actually owned by other studios. But, as some studios grumble about the arrangement, Netflix is taking steps to produce its own original programming, most notably by leasing a 200,000 square foot space in Hollywood, which it plans to open in early 2017. The first production under consideration is Chelsea Handler’s new talk show. Continue reading Netflix to Open its Own Studio, Lessen Reliance on Hollywood

Oculus Conference Puts Spotlight on Virtual Reality Content

At the Oculus Connect 2 developers conference, the company, now a unit of Facebook, focused on its efforts to increase the amount of content available for VR headsets, several of which are slated for launch in early 2016. That’s because a dearth of content is seen as a stumbling block to consumer adoption of VR when it becomes widely available. The conference unveiled newly inked deals for streaming movies and TV shows from Netflix, the popular “Minecraft” game and movies including “The Hunger Game” series. Continue reading Oculus Conference Puts Spotlight on Virtual Reality Content

Users Embrace Live Mobile Video, Data Plan Overages Grow

Live mobile video has exploded in the last few months, with offerings from Facebook, Snapchat, Twitter and others. Mobile users have quickly caught on to how they can use live video, from concerts to personal rants. But the Achilles heel, however, is that live video uses a tremendous amount of data and, the immediacy of live video encourages users to go live without a Wi-Fi network handy. The result is that an increasing number of mobile users are going over their data plan, incurring extra charges. Continue reading Users Embrace Live Mobile Video, Data Plan Overages Grow

China President Seeks Commercial Ties with U.S. Tech Firms

During a visit with U.S. tech leaders, Chinese President Xi Jinping emphasized cooperation between Chinese and U.S. technology sectors, and highlighted opportunities for U.S. commercial relations in light of China’s “relatively high” growth over a long period of time. Although recent research has tied Chinese hacks to a military unit there, Xi protested that both countries are victim of cybertheft and all hackers are subject to international law. He vowed to ease issues creating friction between the two countries. Continue reading China President Seeks Commercial Ties with U.S. Tech Firms

TBS and WME/IMG Plan to Bring Video Games to Primetime

Video games are coming to primetime TV next year, as Turner Broadcasting System partners with talent agency WME/IMG to create a league for players and fans. The currently unnamed league will broadcast gaming competitions live on Friday nights, with the hope it will draw in young male viewers on a night that is traditionally difficult to program. This first year, the league, which will broadcast 20 weeks a year, will focus competition in the game “Counter-Strike: Global Offensive,” published by Valve Corp. Continue reading TBS and WME/IMG Plan to Bring Video Games to Primetime

Apple Envisions iOS as the Future of Business Computing

With the recent introduction of the iPad Pro, Apple is signaling its intent that iOS become the dominant operating system in the enterprise arena. Driven by millennials whose intimate familiarity with iOS comes from growing up with — and spending most of their time with — Apple mobile devices, iOS is poised, believes Apple, to be the operating system that this demographic brings with them as they move into their careers and business lives. Microsoft, among others, is porting hundreds of apps to iOS. Continue reading Apple Envisions iOS as the Future of Business Computing

Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals

As more consumers are cutting the cord and watching broadcast and cable TV shows via Netflix, Amazon and Hulu, network executives are rethinking their deals with those streaming services. They’re especially eyeing contracts with Netflix, which pays a flat fee, doesn’t have advertising and has upped its production of original content. Just how volatile the field is was reflected in an August sell-off of media stocks during which entertainment companies lost over $60 billion in value in two days. Continue reading Cord-Cutting Trend Spurs Hollywood to Tweak Netflix Deals

Fan-Built Virtual Reality Starship Has Trekkies Wanting More

Sci-fi fans and others have tried before to recreate the Enterprise-D starship from “Star Trek: The Next Generation” in virtual reality. Although some of these VR experiences have been impressive, another one has just arrived on the scene that stands far above the rest, say some VR enthusiasts. The Enterprise Construction Project is spearheaded by a 3D artist identified only as Jason, whose obsession is to create a VR version of the entirety of the USS Enterprise NCC-1701-D and all its 42 decks. Continue reading Fan-Built Virtual Reality Starship Has Trekkies Wanting More

21 Bitcoin Computer Enables Machine-to-Machine Payments

When Andreessen Horowitz established Bitcoin startup 21 Inc., the goal was to turning Bitcoin into an Internet protocol or common language between connected devices, enabling machine-to-machine payments. The company just unveiled its first product and first step on the path to that end. The 21 Bitcoin Computer, which will go on sale Monday for $400 and ship in November, is aimed at developers, not consumers, and offers the Bitcoin protocol as a feature of its Linux-based operating system. Continue reading 21 Bitcoin Computer Enables Machine-to-Machine Payments

Simple.tv Plans to Debut ShowDrive Cloud DVR at Next CES

Simple.tv — the company that has been trying to reinvent the DVR since 2012 — is about to launch ShowDrive, which allows users to record and playback up to 1,000 hours of TV programming from the cloud to Internet-connected TVs, streaming devices and mobile phones. Unlike Aereo, whose live TV and time-shifted TV DVR was killed by a Supreme Court ruling that it didn’t substantially differ from a cable operator, Simple.tv’s technology is based on technology that has standing in past legal cases. Continue reading Simple.tv Plans to Debut ShowDrive Cloud DVR at Next CES

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