YouTube Content Creators Question Ad Revenue Sharing Value

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value

Avegant Glyph: Virtual Reality Headset Gets Positive Review

Avegant’s virtual reality headset Glyph features a visually stunning, immersive, 3D retinal display. The $499 Glyph does not have a screen like many of its competitors, including the Oculus Rift. Instead, it uses a projection method emitting light from a low-power LED that reflects light on both eyes’ retinas with lenses and about two million mirrors, so as not to cause eye fatigue. While many people are impressed, there are concerns regarding the headset’s size and cost. Continue reading Avegant Glyph: Virtual Reality Headset Gets Positive Review

Samsung Struggles to Jumpstart its Tizen Operating System

Samsung’s attempts at competing with the likes of Apple and Google using its own mobile operating system have proven challenging to get off the ground. The company’s Linux-based, open source operating system, Tizen, shows promise and most certainly has potential, but with initial investors and partners backing out, Samsung is having a difficult time getting to the point where it can add its software to the devices it already manufactures. Continue reading Samsung Struggles to Jumpstart its Tizen Operating System

Big Brands Respond to Value of Facebook Advertising Tools

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

Amazon Says It May Increase Shipping Fees of Prime Service

Amazon announced in a fourth-quarter earnings conference call that it might be raising prices on shipping fees through its Amazon Prime program. The $79-a-year shipping service could go up in price by as much as 50 percent, increasing the company’s bottom line by close to $500 million. The announcement came as a pleasant surprise to investors following a slow holiday season for Amazon and its lowest growth rate in several years. Continue reading Amazon Says It May Increase Shipping Fees of Prime Service

Writers Guild Cautions Against Stiff Copyright Enforcement

A statement from the Writers Guild of America West raises the group’s concerns regarding copyright infringement fees and agreements, digital sales and other related issues. The letter particularly references the “notice and takedown” system of copyrighted material shared on the Web, noting that the system’s intentions are good, but may also cause potential harm. The statement was written in response to a recent green paper on copyright policy. Continue reading Writers Guild Cautions Against Stiff Copyright Enforcement

Satellite Providers Pair Up to Provide Targeted Political Ads

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

Gracenote Plans to Collaborate on Internet Radio Platform

The Tribune Company-owned digital music data service Gracenote is making headway on an Internet radio program that would let other companies and brands use its technology for their own music apps. The technology behind Gracenote — Rhythm — could be used for radio services by consumer brands and car companies, especially those in other countries where Pandora is not available. Tribune acquired Gracenote last month for $170 million. Continue reading Gracenote Plans to Collaborate on Internet Radio Platform

Will.i.am to Launch Online Video Platform with Maker Studios

Tech entrepreneur and musician will.i.am of The Black Eyed Peas has teamed up with Maker Studios to launch an online video platform featuring original content, behind-the-scenes video and artist collaborations. The videos will appear on the performer’s YouTube channel, as well as other possible platforms. Will.i.am serves as the director of creative innovation for Intel and follows rapper Snoop Dogg in collaborating with Maker Studios. Continue reading Will.i.am to Launch Online Video Platform with Maker Studios

White Paper Suggests Alternatives to the Fading Web Cookie

As more people now browse the Internet on multiple devices, Web cookies are becoming less reliable and are on their way to being phased out. The question of what will replace the technology points to companies like Google and Apple, which will likely have greater control over the technologies behind online tracking. A white paper by the Interactive Advertising Bureau puts forward possible solutions, such as device manufacturers providing data about their customers’ habits to marketers. Continue reading White Paper Suggests Alternatives to the Fading Web Cookie

Oculus Rift: Virtual Reality Headset Goes Beyond Video Games

The Oculus Rift virtual reality headset was developed with video games in mind, but is becoming a compelling possibility for filmmakers as well. A 360-degree interactive video of a live performance by Beck proves to be truly immersive, making the viewer feel as if he or she is on stage with the musician. Makers of the Rift took to this year’s Sundance Film Festival to interact with filmmakers and see how the virtual reality technology can potentially be used in cinema. Continue reading Oculus Rift: Virtual Reality Headset Goes Beyond Video Games

Amazon to Launch Android Device for Games and Entertainment

Amazon is expected to launch a new sub-$300 games and entertainment device this year that runs Android. To compete with the likes of Sony, Microsoft and Nintendo, the product — the name of which has yet to be announced — is said to stream and download games, music, movies and television content. Key to the device’s success is its price point, on par with Amazon’s Kindle and Kindle Fire HD, which are priced comparatively lower than Apple’s iPad. Continue reading Amazon to Launch Android Device for Games and Entertainment

More Companies Turning to Video Analysis to Measure Big Data

When it comes to big data, video is being regarded as the next big thing to help collect — and help make sense of — information from consumers. At the Structure Data 2014 conference in March, techies and business people will come together to talk about how video can be used for things other than content creation and passive surveillance. Video analysis, for example, is becoming more widely used by retailers and companies to figure out consumers’ shopping habits. Continue reading More Companies Turning to Video Analysis to Measure Big Data

Hola: New App Skirts Copyright Law to Stream TV Shows, Music

A new Web application named Hola is bypassing copyright laws to deliver content to users who otherwise don’t have access to it. The app essentially unlocks international versions of Netflix so U.S. users can watch shows like “True Grit” or “Community” — only available overseas — whenever they want. By changing users’ IP addresses and making their devices act as routers, content is never copied illegally. Since beta testing began, the app has become incredibly popular, and it could alter the way the Internet operates. Continue reading Hola: New App Skirts Copyright Law to Stream TV Shows, Music

Apple Could Make Shopping Easier with Mobile Payments Service

Apple is reportedly looking into ways to expand into a mobile-payments service that would go beyond the iTunes store. Down the line, it might compete directly with the likes of Google, eBay’s PayPal and Square, which have become ubiquitous in mobile payment processing for physical goods and services. For Apple, that would likely mean consumers would be able to use their iPhones or iPads to make in-store and online purchases with greater ease. Continue reading Apple Could Make Shopping Easier with Mobile Payments Service

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