Apple Negotiating Unlimited Music Downloads

Apple is in talks with record companies to provide iTunes users with more flexible access to purchased music on multiple devices. Apple and the record labels are eager to strike a deal that will maintain demand for digital downloading in the midst of popular streaming services such as Pandora.

According to anonymous sources reportedly sitting in on the discussions, a deal would provide iTunes users with a permanent back-up of purchases and allow downloads to iPad, iPod, and iPhone devices from the same iTunes account (moving a step closer to access to Internet-stored content).

In addition to addressing stalled digital download sales, Apple is also weighing options for its MobileMe service for storing images, video, and other media online. Apple’s new $1 billion data center in North Carolina is expected to serve as a hub for iTunes and MobileMe services.

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2 Comments

  1. Unlimited music from the apple cloud? Will videos be next?

  2. Unlimited music from the apple cloud? Will videos be next?

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