American Express and Foursquare have announced their new national partnership that will offer special deals to cardholders when they “check in” via their cellphone at participating stores and restaurants.
Early participants will include Sports Authority, clothing retailer H&M, along with New York restaurants such as Union Square Cafe and Blue Smoke.
A test run in March at the South By Southwest festival indicated those with access to special deals spent 20 percent more than those without access.
Amex hopes the partnership will attract a younger tech-savvy demographic: “We don’t tend to skew under 35. We hope this will help us stay relevant to younger customers.”
American Express and Foursquare have announced their new national partnership that will offer special deals to cardholders when they “check in” via their cellphone at participating stores and restaurants.
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