Amazon’s latest cloud storage plan, Unlimited Everything, offers customers unlimited cloud storage for only $60 per year. At that price point, Amazon’s new plan is virtually unmatched by any other storage plan available on the market today. Amazon has also launched Unlimited Photos, a plan available for $12 per year that offers customers unlimited photo storage and 5GB of space for other files. Previously, 5GB of free storage was only made available to Amazon Prime members.

At $60 for the year, or $5 per month, Amazon’s Unlimited Everything plan is far less expensive than DropBox’s $100 plan, Google Drive’s $120 plan and Apple’s $240 plan, which offer at most 1TB of storage.

According to Wired, “Amazon’s in a unique position, in that it’s the dominant cloud services provider,” with as much as 27 percent of the market share.

Wired notes that Amazon “is able to leverage its massive scale to drive down consumer-facing pricing.” With lower pricing for its cloud services, Amazon hopes to draw in new customers that in turn will become customers of Amazon’s other product offerings.

“The more people are locked into Amazon’s cloud, the more likely they’ll be to buy Amazon’s digital video and music offerings or even a Kindle Fire tablet,” suggests Wired.

Amazon Unlimited Everything currently comes with a free three-month trial.