By
Dennis KubaJune 29, 2011
- Amazon announced it is now selling ads using data it has collected from its shoppers.
- “The e-commerce giant has started what is effectively an ad network where it buys Web advertising inventory and resells it to marketers at a premium.”
- Amazon is using Demand Side Platform (DSP) technology from San Francisco-based ad tech company Triggit.
- Its partnership with Triggit enables Amazon to track users with cookies and feed them a custom ad.
- The approach has the potential to track the ad from the user to an actual purchase on Amazon.
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