HP Enters the Tablet Fray This Week with the TouchPad

  • Hewlett-Packard will start selling its new TouchPad on Friday, entering the tablet market currently dominated by the iPad 2.
  • The new tablet, starting at $500, features a 10-inch screen with “a slick, distinctive software interface.”
  • Walt Mossberg likes TouchPad’s UI but downgrades it for poor battery life, a small number of apps, and an operating system that is buggy and requires regular rebooting.
  • The TouchPad will initially be available in two versions (16 or 32 gigabytes of storage) and will only offer Wi-Fi connectivity.
  • Mossberg: “At least for now, I can’t recommend the TouchPad over the iPad 2.”

MediaMall PlayLater Serves as DVR for Online Video

  • MediaMall, the group behind the popular PlayOn media software, announced this week a closed beta of an online service that allows users to record online video for later viewing (including offline).
  • PlayLater works similarly to a DVR, allowing “recording” of online video from sites such as Hulu, Netflix, Amazon and major networks.
  • Early reporting suggests playback of DRM protected files only on approved programs running on PC (using Windows Media Player), Android, iOS, Google TV, game systems, etc.
  • PlayLater is expected to eventually be available for $5/month, or $50/year.
  • CrunchGear reports: “Believe it or not, the term DVR is actually appropriate here. I’ve used the service and it actually records the programming and wraps the video file in a DRM-laced .plv container that’s only playable on approved programs.”

Video Gamers May Be the New Stars of Live Streaming

  • Videogaming events today attract hundreds of thousands of simultaneous streaming video viewers.
  • A recent “League of Legends” competition drew more than 200,000 simultaneous viewers, according to game provider own3D.tv (the Austria-based company has more than four million unique viewers per month).
  • 95 percent of the viewers watch in HD.
  • Early numbers suggest this is a global trend (only 15-18 percent are U.S. viewers).
  • Others are getting on board; live streaming provider Justin.tv created TwitchTV to offer e-sports as a live sporting event.

Google Launches WDYL.com: What Do You Love?

  • Google quietly launched WDYL.com this week, a new site that presents search results across 20 different products/widgets on one page.
  • The acronym asks the question: “What do you love?”
  • WDYL.com was launched without fanfare or marketing, and while little more is known about it at this time, a box at the bottom of each search result suggests: “More coming soon.”
  • According to TechCrunch: “The most striking thing about the new site is that it seems pretty well designed — not always a given with Google.”

SMPTE Conference: The Need for Science Education in 3D Production

  • SMPTE recently held its 3D Conference for Media and Entertainment in New York City.
  • One significant outcome resulted from scientists who are studying how the brain processes visual images.
  • They suggest that Hollywood needs an improved academic understanding of stereoscopic 3D to avoid making viewers uncomfortable.
  • It was recommended that content creators and vision scientists get together to evaluate different demographics, 2D-to-3D conversion, potential harmful effects, eye fatigue and much more.
  • “The problem is that we’re looking at this from a top down perspective instead from the bottom up. With HDTV, it took us more than 20 years to get the science right. Here [with 3D] we’re starting with the screen and working backwards. That doesn’t seem right,” suggested Joseph Flaherty, senior VP of technology at the CBS Network.

Zynga Going Public: Insiders Anticipate Value at $20 Billion

  • The Zynga Game Network, maker of online video games, is expected to file for its initial public stock offering this week.
  • The company’s games, including “Cityville” and “Farmville” are immensely popular on Facebook, with 270 million active users.
  • The stock sale is expected to value the company between $15 and $20 billion, making it one of the largest technology offerings since Google’s IPO in 2004.

Social Networker MySpace to Be Sold to California Ad Agency

  • News Corp. is in the process of selling once-popular social networking site MySpace to Specific Media, an Irvine-based ad network.
  • The cash and stock deal is reportedly valued at $35 million — a mere 6 percent of the $580 million News Corp. paid for the site in 2005 (although News Corp. claims it made back its investment earlier from a Google ad deal).
  • The one-time leading social networking destination, MySpace was decimated by the global popularity of Facebook.
  • Specific Media is expected to return MySpace to its music roots as a location to discover new bands and songs.
  • The sale comes in the same week that Google announces its own new networking service, designed to directly challenge Facebook for dominance in the space.
  • Facebook is presently valued at more than $70 billion.

News Affiliate Surprised by Top-Selling Murder Trial App

  • WESH-TV, the NBC affiliate in Orlando, launched a 99-cent iPhone app for updates in the Casey Anthony trial (involving the Florida mother accused of killing her 2-year-old daughter).
  • The app recently reached the #1 spot in paid iPhone news apps, and is currently holding the #2 position.
  • The app features liveblog, breaking updates, court documents, photos, video recaps, courtroom footage and packages produced by the station.
  • A major surprise has been the public interest in more than 20,000 pages of court documents.
  • Since the app is targeting national and international audiences, the branding focuses on Hearst Television (not the local TV station).

Yahoo Study: More People Watching Online Video During Primetime

  • According to a new study by Yahoo, people are watching more and longer videos during primetime.
  • Back in 2009, online viewing declined as more people watched video on their TVs.
  • More consumers are watching Netflix and Hulu during primetime, but short clips still comprise 74 percent of video viewed.
  • Viewers are more likely (57 percent) to watch video when presented with a related article.

Hauppauge Broadway Box Delivers Live TV to iPhone and iPad

  • Hauppauge Digital is expected to release its $199 “Broadway” box by late July or early August.
  • The device enables viewers to use Wi-Fi signals to watch TV on mobile devices or via a Web browser.
  • It features a multi-format TV receiver that can tune QAM digital and ATSC over-the-air SD and HD channels.
  • Broadway operates much like the Slingbox device, but without an extra fee for mobile viewing.
  • The box currently works only with Apple’s mobile devices (iOS 3 or higher), but can be used with both Mac and Windows PCs.

Microsoft and Nielsen Measure Cross-Platform Engagement

  • Microsoft’s ad division has created a research partnership with Nielsen dubbed the Television Online Effect program.
  • The project’s primary goal is to better learn how consumers are influenced by TV and the Web in terms of engagement with marketing messages.
  • The research, which begins in August, will use Nielsen’s TV/Internet Fusion panel and customized research Microsoft will develop.
  • The pilot will initially launch with entertainment advertisers, but will most likely expand in the future.
  • “If advertisers are looking to capture food enthusiasts for the launch of a new cooking show or networks are looking to drive Moms to primetime programming, they can leverage our exciting new service,” commented Microsoft’s Joslyn Moore in a blog post.

Topcon IP-S2 Lite System Creates Panoramic Maps in 3D

  • Topcon’s IP-S2 Lite system — unveiled at Tokyo’s recent 3D & Virtual Reality Expo — creates 3D video footage that can be analyzed and augmented with virtual objects.
  • Topcon’s road condition evaluation system features a 360-degree camera, GPS and inclinometer.
  • The system also measures height, distance and surface area within individual frames in order to insert computer-generated images and to construct maps of disaster-stricken regions.
  • Japan’s Geospatial Information Authority used the technology after this year’s earthquakes to map coastal areas, providing helpful visuals of the damage.
  • The report includes a 2-minute video demo.

Amazon Launches Ad Network in Partnership with Triggit

  • Amazon announced it is now selling ads using data it has collected from its shoppers.
  • “The e-commerce giant has started what is effectively an ad network where it buys Web advertising inventory and resells it to marketers at a premium.”
  • Amazon is using Demand Side Platform (DSP) technology from San Francisco-based ad tech company Triggit.
  • Its partnership with Triggit enables Amazon to track users with cookies and feed them a custom ad.
  • The approach has the potential to track the ad from the user to an actual purchase on Amazon.

UK Consortium Plans to Conduct White Space Radio Trial

  • A consortium in the United Kingdom that includes Microsoft, BT and the BBC will test a white space radio service in Cambridge to determine effectiveness and any possible interference with TV transmission.
  • White space radio has been proposed to complete the UK’s broadband coverage.
  • Data rates range from 10kbps to 16Mbps depending on distance from the base station.
  • UK could be covered with 6,000 base stations on existing cell towers and provide low bandwidth services.

Companies use Facebook Credits as Incentives with ifeelgoods Help

  • Facebook “Credits” began as a means of purchasing virtual goods for social games, and then were used as a tool for other digital goods such as movies.
  • Companies are now leveraging Credits in a new way — to attract consumers to their brands via the social network.
  • The ifeelgoods platform helps retailers provide consumers with Facebook Credits, which can then be used for tasks including: “liking the retailer on Facebook, signing up for an email distribution list, making a purchase, checking into a location or answering a survey.”
  • The company suggests that Credits may be more effective than offering a coupon or discount code, “because consumers like to believe they are receiving something, especially if they know they don’t have to make a purchase.”
  • Facebook users can then post related information to their wall (ifeelgoods claims consumers are willing to share this information 60 to 70 percent of the time).
  • Ifeelgoods has raised $6.5 million in capital.